What should happen to an existing social account after a product split?

Mental model used: Inversion · Dec 29, 2025

A common situation: one product evolves into several.

What started as a single, coherent thing is now clearly split into distinct products with different intents, audiences, and rhythms. New social accounts are created for the new products.

The unresolved question is what to do with the original social account — the one that already has history, posts, and time invested in it.

This entry uses PianoTrainer as a concrete example, but the decision applies broadly to any product that has outgrown its original shape.

Options on the table

• Option A: turn the original account into a publisher and promote all new products under it.
• Option B: give each product its own account; keep the original account quiet or very low-frequency.
• Option C: create separate accounts, but still actively use the original one because it already has history and accumulated effort.

Inversion question

If I wanted to guarantee confusion, weak signal, or long-term drag, what would I do with the original account?

Failure modes

• Mixed intent feed: using one account to speak to multiple audiences with different expectations almost always leads to diluted engagement and unclear signals.
• History mistaken for signal: past activity feels like momentum, but history alone does not justify continued use if the underlying promise has changed.
• No editorial spine: a publisher role without a single, obvious promise tends to drift into reposts, filler, or obligation-driven posting.
• Maintenance gravity: every active account adds cognitive and operational load, even if it looks small on paper.

Negative constraints

Inversion surfaces a few hard boundaries:

• Must not mix audiences with different intents in one feed.
• Must not justify activity purely by sunk cost.
• Must not create a publisher role without a clear editorial promise.

Decision

The lowest-risk option is to let each product speak for itself.

New products use their own focused social accounts. The original account is kept quiet or used only occasionally, without cadence pressure and without being forced into a publisher role.

Conditions to reopen

This decision should be revisited only if the original account develops a clear, independent narrative that does not overlap with the new products.

Log closure: clarity beats reuse when a product has split.