Behind the Build is a public decision log written inside uncertainty.

It documents how build and promotion decisions are made when outcomes are unknown, feedback is weak, and action continues anyway.

Decisions are written in the moment they are made. They are not rewritten to fit results. When signals change, new decisions are logged.


Start with a recent entry. Read it as orientation, not advice.

Recent entries

Why this log exists: decisions made inside the void
Dec 29, 2025 · None
Should this log allow on-site comments and questions?
Dec 29, 2025 · Inversion
What should happen to an existing social account after a product split?
Dec 29, 2025 · Inversion
Locking a leverage-first operating rule
Jan 4, 2026 · Inversion
Stress testing ViralToys under success and silence.
Jan 4, 2026 · Inversion
Using inversion to stop killing everything by accident
Jan 28, 2026 · Inversion

Entries appear only when a real decision needs to be made.